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About Us


I'm Jakendrick (Ken) Brown from Mississippi, and I'm thrilled to introduce BETTER—a brand not just born, but God-given and Jesus-inspired. BETTER isn't merely a name; it's an acronym that embodies our core philosophy: BODLY ENDURING TOUGH TIMES EQUALS REWARDS. Our brand is a testament to the belief that the most meaningful rewards in life often come after enduring some form of hardship.

Rooted in the teachings of Jesus, BETTER encourages you to embrace challenges with a resolute spirit. Much like the endurance demonstrated by Jesus's obedience to the end and on the cross, we invite you to ponder, "How big is your FAITH? Will you trust God at all times. Will you ENDURE?"

BETTER is about transforming adversity into triumph, echoing the profound journey of Jesus and the joy that awaits after enduring tough times.

Now, wear BETTER not just as apparel but as a symbol of faith, determination, and the unwavering strength found in enduring tough times. It's more than a brand; it's a declaration of your beliefs—God, Jesus, and the power of endurance. BETTER: Boldly Enduring Tough Times Equals Rewards.